Google, LLC is an American multinational technology company that specializes in Internet-related services and products, which include online advertising technologies, a search engine, cloud computing, software, and hardware.

Why work with us

1. Innovation and AI/ML Leadership

Google is a global leader in Artificial Intelligence and Machine Learning, and GCP provides startups with immediate access to these powerful tools. They can leverage cutting-edge AI through Vertex AI, an integrated platform for building and deploying ML models, and utilize foundational models like Gemini for Generative AI applications. This allows small teams to build intelligent products without needing a massive, specialized AI engineering department. Furthermore, data analytics tools like BigQuery, a serverless and highly scalable data warehouse, enable startups to unify their data and derive insights in real-time, helping them pivot and make data-driven decisions faster than their competitors.

2. Cost Efficiency and Financial Support

Managing cash flow is critical for a startup, and Google Cloud offers programs and pricing structures designed to help conserve capital. The Google for Startups Cloud Program offers significant benefits to eligible startups, often including substantial Cloud Credits (up to $200,000 or more for AI-focused startups) to cover infrastructure costs in the critical first two years, alongside free or discounted access to Google Workspace productivity tools. Crucially, GCP operates on a Pay-as-You-Go Pricing model, meaning companies only pay for the resources they actively consume, eliminating the need for expensive upfront hardware investments or complex capacity planning.

3. Scalability and Global Infrastructure

Startups need infrastructure that can handle rapid, unpredictable growth without requiring a complete re-architecture. Startups can deploy their applications on the same robust, high-performance infrastructure that powers Google's search engine and YouTube, ensuring low latency and reliability worldwide. Services like Cloud Run and Google Kubernetes Engine (GKE) offer auto-scaling and serverless capabilities, allowing applications to automatically scale up or down based on traffic. This ensures they meet peak demand while minimising costs during quiet periods.

4. Security and Openness

Google invests massive resources in security, and startups benefit from this secure-by-design infrastructure, which includes advanced encryption and a dedicated security team, helping meet compliance requirements like GDPR and HIPAA from day one. Additionally, GCP maintains a strong commitment to open source, integrating heavily with popular technologies (like Kubernetes/GKE and TensorFlow). This reduces vendor lock-in and allows startups to maintain flexibility in their tech stack.